This article will invite Michael Migliero, CMO of BigTime, to share the industry and project development and plans from the perspective of BigTime.

As the cryptocurrency market heats up in 2024, blockchain games are becoming a vibrant area in the industry. As of 2023, the market value has exceeded $3 billion and is expected to reach $90 billion by 2030. This growth is partly due to increased investment and widespread use of NFTs. At the same time, the integration of traditional game elements with blockchain technology in "Play to Earn" (P2E) and "Play to Own" (P2O) games is leading this trend. Due to the continuous development of technological innovation, financial investment, community participation, and game economy, 2024 is expected to be a key year for GameFi projects.

As a leader in the blockchain gaming industry, BigTime's development plans for 2024 have attracted much attention after just completing the distribution of nearly $300 million in pre-season player rewards. This article will invite Michael Migliero, CMO of BigTime, to share the industry and project development and plans from the perspective of BigTime.

Q: What prompted you to join Big Time Games?

A: My experience in the mobile gaming industry was from 2011 to 2018, and then my previous company was acquired by a major game publisher. During this process, I experienced the ongoing issue of in-game currency inflation. As marketing budgets for these games continued to increase, the urgency to offset these costs led to an emphasis on in-game monetization, ultimately resulting in charging users. I realized that this approach was not sustainable. Later, we started building Big Time Games, and I was inspired by the potential of the Web3 model to change this dynamic. Web3 empowers players to actively participate in the game economy, presenting what I believe is the future of gaming - a sustainable, player-centric ecosystem.

Q: How does the experience of core team members in the traditional gaming industry help Big Time?

A: The experience of our core team members, especially those from Epic Games who contributed to Fortnite, has played a crucial role in shaping Big Time Games. Their experience working on groundbreaking games like Fortnite has set the benchmark for providing high-quality gaming experiences. Additionally, this enables our team to quickly implement changes, ensuring that Big Time not only meets but exceeds the expected standards of players in the current gaming industry. This combination of quality focus and flexibility is one of the core strategies in developing Big Time Games.

Q: What was the biggest challenge the team faced during game development, and how was it overcome?

A: Our biggest challenge was finding a balance between development speed and maintaining quality. The Web3 field is developing rapidly, and there is a well-known trend in the traditional gaming industry that game development can be delayed for many years. In the crypto market, timing is crucial, especially during a "bull market" when interest in new Web3 games sharply increases. Our commitment to rapid delivery means we have to deal with occasional errors, bugs, and even character resets to patch. However, these challenges are worthwhile. Our focus on speed has made us one of the most comprehensive and timely games in the current market.

Q: Blockchain games can sometimes masquerade as financial products disguised as games. In what aspects do you think the importance of combining Crypto with games is reflected?

A: As the blockchain gaming industry develops, I expect a shift from games primarily serving as financial products. The future of Web3 games depends on creating inherently enjoyable, cost-free, fair, and avoiding "pay-to-win" mechanisms. Successfully integrating Crypto into games will depend on strategies that enhance the gaming experience without sacrificing fun or accessibility. For example, in Big Time, players can enjoy the game completely for free. However, for those interested in deeper involvement in the game economy, such as collecting tokens or participating in the creation, owning or leasing practical NFTs like Space, Workshops, and Hourglasses becomes relevant. This approach ensures that the game remains free while providing an additional way for players interested in the economic aspect, balancing the entertainment value of the game with economic opportunities.

Q: Big Time's NFT sales have performed well, but some have questioned the lack of diverse asset consumption scenarios. How does the team view this issue?

A: Since the launch of the economic model about 140 days ago, with 40 days occurring during the Western holiday season, it is important to recognize that the Big Time economy is still in its early stages and is continuously evolving. We are actively working to enhance the overall player economic experience. Furthermore, considering that the game is still in its early stages, we are focused on optimizing and improving the economy and the game itself. We believe that with the implementation of these improvements, our user base will expand, demand will increase, and diversification will be achieved in different aspects of the economy. Our approach to addressing the issue of current asset consumption scenarios clearly sees growth and development.

Q: Big Time has always emphasized putting players at the core. What efforts have you made in this regard?

A: At Big Time, putting players first is at the core of all our work. From the beginning, we ensure that player engagement is crucial; for example, when introducing Workshops through airdrops, active gameplay is a prerequisite. This approach is reflected in our primary leaderboard, which is very focused on gameplay. Our strategies and decisions are always based on the player's experience and engagement, ensuring that the game remains enjoyable and beneficial for players who invest time and energy. Team members and investors do not receive token allocations.

Q: In addition to retaining existing users, attracting new users is also important. The cost of entry for ordinary players to engage in gold farming is high, and the payback period is extended. What actions will you take to reduce the entry barriers for new users?

A: To address the high entry barrier for new players and make the game more accessible, we have implemented a leasing system for in-game assets. Recognizing that a 30-day minimum lease period may be daunting for some, we recently reduced this minimum period to just 7 days. This change is part of our ongoing efforts to lower entry barriers, making it easier for new users to participate. Additionally, we are actively developing new mechanisms aimed at further reducing entry costs, ensuring that our game is affordable and accessible to a wider audience. These measures reflect our commitment not only to retaining existing players but also to welcoming new players into our community.

Q: Does the Big Time team have anything to say to the Asian or Chinese community?

A: The Chinese community holds a special place in the hearts of the Big Time team. We recognize its importance and find ourselves increasingly interacting with players on platforms such as WeChat, spending more time engaging with players every day. We are making efforts in various aspects in China, from improving customer service to strengthening marketing efforts, and even organizing giveaway events during Chinese holidays. Our commitment to the Chinese community is firm, and we are pleased to continue building and strengthening this relationship.

Q: What are the plans for Big Time to launch new game content and features? What are the priorities?

A: For 2024, Big Time's goal is to launch player versus player (PvP) functionality, which is a feature our community urgently needs and is the top priority for our team. The addition of this feature aims to bring an exciting new dimension to the game, where players can challenge each other and confront the environment, betting real assets to win prizes. While the details of the PvP mechanism are still confidential, we are committed to ensuring that it enhances the gaming experience without requiring competitive gameplay to be a necessary condition for game economy or leaderboard success. This initiative is part of our ongoing development and enrichment of the overall strategy for Big Time, maintaining the engagement and excitement of our community.

Q: The Big Time invitation code was once scarce. When will it be open to everyone?

A: We hope to remove the requirement for an invitation code within this year. Before we open access to everyone, we need to strengthen certain areas, including the first-time user experience (FTUE) and the expansion of our infrastructure. These improvements are crucial to ensuring that new players can enter the game smoothly and enjoyably, and that our system can effectively handle the increased player base.

Q: What advice do you have for gaming enthusiasts and players who want to participate in Web3 game development?

A: For gaming enthusiasts and players who want to delve into Web3 game development, my advice is to deeply understand existing Web3 games. Interact with the community, engage with other players, and truly listen to their experiences. Pay close attention to the factors contributing to current game success, and equally important, understand the reasons for failure and the factors that do not work. Learning from the industry's successes and failures will provide you with a solid foundation for innovation and improvement. This firsthand experience and knowledge are invaluable for anyone wishing to make a meaningful contribution to the continuously evolving field of Web3 games.

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