In recent years, the rise in demand for remote work, online courses, and online competitions has made a variety of intelligent apps popular among the public. Among them, business and efficiency products represented by scanning apps have shown significant growth, not only unleashing more development potential but also allowing scanning apps like "Scan Master" to stand out from the intense competition…

Original source: Big Model Home

Image source: Generated by Wujie AI

Recently, Big Model Home noticed that the "Edit Text" new feature of the Scan Master app under Hehe Information was officially launched.

Image source: Big Model Home

It is reported that this feature mainly addresses users' pain points from the aspects of "add, modify, delete." Users can easily complete fingertip editing by simply opening their phones, without delaying the progress of the project due to minor adjustments.

It is worth noting that the launch of the text editing feature is the industry's first implementation of text modification on mobile devices. At the same time, the self-developed intelligent scanning engine AI-SCAN of Scan Master supports high-precision recognition of text and intelligent processing of images, providing technical support for the "Edit Text" feature.

Edit Text Feature: Essentially Office-izing AI Photo Editing Software

After opening the Scan Master app, Big Model Home quickly found the feature and completed the image upload.

Image source: Scan Master app

The entire operation process was very smooth. Based on Big Model Home's current experience, compared to the app's original scanning function, the text editing feature can indeed allow users to achieve the desired document processing effect more quickly and conveniently, to some extent saving users' time and improving the efficiency of both the platform and users.

However, Big Model Home's more intuitive feeling is that although the official description of the feature as "the industry's first implementation of text modification on mobile devices" suggests that the current text editing feature is essentially no different from the text processing feature in AI+ photo editing apps, and there is a clear convergence.

After experiencing this feature, Big Model Home also conducted a comparative experience with Meitu Xiuxiu, which also has a feature for editing text in images.

Image source: Meitu Xiuxiu

Through the experience and comparison of the two software's related functions, Big Model Home found that the AI capabilities currently integrated into the text editing feature are very limited, still mainly focusing on the text factors in the scanned files. In contrast, Meitu Xiuxiu not only has the ability to delete and add text, but also supports various optimizations for changed text such as thickness, size, color, and structure.

In addition, in creating an AI+ overall atmosphere, the Scan Master app's feature is slightly inferior to Meitu Xiuxiu. Big Model Home noticed that the current editing in Scan Master only stays at the level of text, and the degree of creation and regeneration of special symbols and decorations (addition, modification, or even deletion) in the files is "almost negligible." In contrast, Meitu Xiuxiu seems to be proficient in all aspects based on the generated image files.

However, the text editing feature excels in maintaining the authenticity of the files. It is easy to see that in the final results generated by the two apps, Scan Master not only quickly and accurately recognizes the form of the added text and finds the best position, but also achieves consistent final processing effects. In contrast, Meitu Xiuxiu requires manual text alignment and color settings.

In this regard, it can be basically determined that the current text editing feature is still in its early stages, and there is still a lack of capability in creating an AI+ overall atmosphere. Therefore, whether focusing on AI text editing or continuously expanding its territory in the scanning office field based on the AI background, Scan Master needs to accelerate its pace and continuously improve itself.

Opening the Era of Intelligent Scanning, Is Scan Master Consolidating Its Leading Position with AI "From the Inside Out"?

In September 2023, Xinhua News Agency released the "China Scanning Ten-Year Development Atlas" (referred to as "Atlas"), which conducted a comprehensive review of the development history of scanning equipment, technology, and application fields. The "Atlas" shows that starting from the 1980s and 1990s, scanning services gradually became popular in China, moved towards mobility, and with the innovation of AI technology, began to upgrade to intelligence. This means that AI has become the next main battlefield for scanning services.

At the same time, according to public information, as of December 31, 2022, Scan Master ranked first in the efficiency category free app download rankings in 105 countries and regions on the App Store, and its monthly active users far exceeded those of similar apps such as Office Lens and Google Lens, demonstrating its dominant position in the scanning and business fields.

Therefore, Big Model Home believes that rather than saying that Scan Master is actively embracing the AI era, it is more accurate to say that it is continuously broadening its "ambition" and business margins based on its own business and genes in the context of AI concretization.

On the one hand, Scan Master has implemented "marginal imagination" into specific actions.

In August of this year, it launched the new "Intelligent HD Filter" feature. With the support of AI technology, this feature can automatically detect problems in the image and determine the optimization method for the image, achieving one-click processing of blurriness, shadows, fingers, screen patterns, and other interference factors. This allows users to quickly obtain the best images.

A month later, Scan Master announced the launch of the "Object Scanning" feature on the iOS side, allowing users to scan objects by moving their phones around the target, and then generate real-time 3D modeling documents, achieving "360° stereoscopic scanning." It is reported that previously, 3D modeling mostly required professional equipment, with prices ranging from thousands to tens of thousands. With this feature, 3D scanning can be achieved with a phone, truly upgrading the function to an experience.

Now, with the introduction of the text editing feature, not only has it concretized and detailed the shortcomings of the original functions in existing apps, but it has also transformed Scan Master from an intelligent scanning software that integrates document scanning, image text extraction recognition, PDF content editing, PDF splitting and merging, PDF to Word conversion, electronic signatures, etc., into an AI-scenario-based and pre-scanning service provider. Therefore, for the current Scan Master, backed by a large amount of user data and file information, how to continuously improve itself while rapidly iterating user service usage methods and expanding its leading advantage with AI+ features is also a direction worth exploring.

On the other hand, the ultimate goal of all business activities is profitability. In this regard, Scan Master is no exception.

Based on the app, Big Model Home found that the current text editing feature is marked with a distinct "free" label, which means that for it, AI is not just a "label" that adds luster, but will soon become a real commercial landing "carrier."

In the capital market, as artificial intelligence and big data industry technologies mature, multiple favorable policies accelerate the overall ecological construction of the industry, and Scan Master has also begun to attempt an IPO.

Image source: Hehe Information

Financial data shows that from 2020 to 2022, Hehe Information achieved operating revenues of 578 million yuan, 806 million yuan, and 988 million yuan, and achieved net profits of 130 million yuan, 144 million yuan, and 284 million yuan, respectively. In 2022, the company's operating revenue increased by 22.67%, and net profit increased by 96.37% year-on-year.

Image source: Hehe Information

Looking at the revenue composition, during the reporting period, the intelligent text recognition business was an important source of revenue for the company, achieving revenues of 400 million, 580 million, and 725 million, accounting for 69.91%, 71.97%, and 73.34% of the company's total operating revenue during the respective periods. The year-on-year growth for 2021 and 2022 was 43.46% and 25% respectively.

Therefore, in the longer term, with the iteration of AI technology and hardware upgrades, the scanning track will have even greater room for imagination. This not only means that the "cross-circle" journey of Scan Master is still ongoing, but also to some extent represents that only in the context of deep integration of AI, continuously leveraging existing advantages to gradually expand the complete commercial imagination space, can successful breakthroughs and the subversion of the entire AI scanning track be achieved.

Cao Chaoyang, the head of the Scan Master business unit at Hehe Information, once said, "The definition of scanning is constantly evolving, and new demands can arise at any time. Scan Master will continue to embrace new changes and refine the user's 'preferred scanning' tool." Now, the new changes have arrived, and whether to seize this wave of AI wave, apart from users, only the capital market can provide the answer.

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