Digital assets exchange KuCoin has unveiled a new initiative, the “Trust Project,” with a massive $2 billion investment aimed at reinforcing user safety, boosting transparency, and ensuring long-term accountability in the crypto market.

The announcement came during TOKEN2049 Dubai, where KuCoin CEO BC Wong, alongside the exchange’s European Union CEO Oliver Stauber, detailed the initiative’s vision to align crypto operations more closely with regulatory frameworks and user-centric principles.

At its core, the Trust Project focuses on key values such as infrastructure neutrality, responsible innovation, and enhanced protections against platform risks. KuCoin’s native token, KCS, play a more pivotal role in governance, ecosystem management and user reward programs.

“We’re directing resources where they count — toward building credibility, protecting our users, and securing the future of crypto,” Wong said during his keynote.

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