Author: Nancy, PANews

The cryptocurrency market is gradually recovering after a significant downturn, and overall sentiment is starting to warm up. Recently, whether it’s the strong rebound in coin prices, significant growth in NFT sales, or continuous brand expansion, Pudgy Penguins has demonstrated a robust growth momentum from multiple dimensions.

Strong Rebound in Coin Prices, Dual Growth in NFTs and Merchandise

Recently, Pudgy Penguins has shown strong growth momentum both in the cryptocurrency market and the physical realm.

From the perspective of coin price trends, CoinGecko data shows that since the token $PENGU was launched in mid-December last year, its price experienced a brief upward trend but soon entered a phase of continuous decline. Starting from early January this year, the price of $PENGU has been on a downward trajectory, even retracting over 90% from its peak at one point. This price drop was mainly influenced by the overall downturn in the cryptocurrency market and the pressure from airdrop sell-offs. However, recently, the price of $PENGU has shown a strong rebound, increasing nearly 265.8% from its low point, with a market cap growth of nearly $580 million, indicating a strong recovery in the market.

It is worth noting that the airdrop sell-off pressure for $PENGU has basically been alleviated. According to previous disclosures from Pudgy Penguins, the airdrop claim period for the $PENGU token ended on February 5, with 12.16 billion unclaimed tokens being burned, accounting for 13.69% of the total supply at the end of the claim period. This measure effectively reduced the circulating supply of $PENGU in the market, lessening the airdrop sell-off pressure and positively impacting the price rebound.

At the same time, the liquidity and market visibility of $PENGU are also continuously improving. For instance, in March this year, Pudgy Penguins integrated with crypto payment platforms Helio Pay and Shop Pay, allowing users to pay with $PENGU in the official store and thousands of other Shopify stores. Additionally, in the past two months, $PENGU has been listed on Robinhood and Coinbase, further expanding market coverage and trading channels, which may also be one of the important driving forces behind the price increase of $PENGU.

The performance of the NFT series has also shown a similar recovery trend. According to NFT Price Floor data, in the past seven days, the floor price of Pudgy Penguins has increased by 18.43%, reaching 11.37 ETH; simultaneously, trading volume and the number of transactions have grown by 288.57% and 257.32%, respectively. According to previous statistics from CryptoSlam, in the first quarter of this year, Pudgy Penguins' trading volume reached $72 million, the highest among NFT series, representing a 13% increase from $63.5 million in the first quarter of 2024.

Of course, Pudgy Penguins' merchandise, Pudgy Toys, is also continuously expanding its influence in the consumer market. According to official data, Pudgy Toys has successfully entered over 10,000 stores worldwide and sold over 2 million toys last year. Additionally, Pudgy Penguins revealed that it achieved over 10 billion exposures on social media platforms such as Instagram, TikTok, X, Telegram, and Discord, with an average of over 300 million views and shares of Pudgy Penguin-related content daily. This high level of social media exposure will further drive brand awareness and market demand.

From Brand Collaborations to Community Building, Pudgy Penguins Continues to Expand

Since the beginning of this year, Pudgy Penguins has been continuously expanding its global influence through multi-dimensional efforts in IP expansion, marketing, and community building.

In terms of IP expansion, Pudgy Penguins has been deepening collaborations with global brands. For example, at the beginning of this year, Pudgy Penguins partnered with one of the world's largest candy brands, PEZ, featuring its image alongside well-known brands like Pokémon and Disney in the PEZ product line. In February, Pudgy Penguins collaborated with Minini, one of the largest IPs in Korea and Asia, LINE FRIENDS. In March, Pudgy Penguins launched a collaboration series with VANDYTHEPINK, one of the largest streetwear brands globally. This month, Pudgy Penguins teamed up with South Korean retail and entertainment giant Lotte to launch a limited edition Bellyland X Pudgy Penguins collectible, with its derivative NFT series, Lil Pudgy, set to launch its YouTube Show at the end of May. This series of collaborations has further enhanced Pudgy Penguins' IP image, increasing brand diversification and market recognition. IP expansion is also a strategic focus for Pudgy Penguins, with CEO Luca Netz revealing months ago that the team currently has 65 members, 45 of whom focus on the IP sector.

Community incentive program initiated by Pudgy Penguins on Whop

In terms of brand communication, Pudgy Penguins has adopted a series of innovative measures to enhance community engagement and vitality. For instance, in March this year, Pudgy Penguins launched Pengu Emojis, which garnered over 100,000 downloads in just two weeks. Recently, Pudgy Penguins also initiated a community incentive program on Whop, encouraging users to create content around $PENGU on social media for rewards, with each post eligible for up to $250 in rewards. To further incentivize active communicators within the community, Pudgy Penguins' community leader Berko recently stated that they plan to launch the Pengu Bull SBT in the coming weeks to enhance community members' sense of belonging and incentive mechanisms. This strategy not only effectively stimulates community enthusiasm but also amplifies the brand's social communication effects.

Additionally, Pudgy Penguins has benefited from the catalytic expectations related to ETFs. In March this year, Canary Capital submitted an S-1 application for the PENGU ETF to the U.S. SEC. Although the ETF has not yet received formal approval, this move has increased Pudgy Penguins' market heat and brand exposure. Notably, the Pudgy Penguins team also revealed that they maintain direct communication with policymakers 2 to 3 times a month as informal "government advisors."

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