Trump Media and Technology Group Corp. (TMTG), majority-owned by U.S. President Donald Trump, is advancing plans to introduce investment products under the Truth.Fi brand, the company announced Thursday. TMTG, which operates the social media platform Truth Social and the streaming service Truth+, has applied for trademarks covering a range of exchange-traded funds (ETFs) and separately managed accounts (SMAs).

The planned investment vehicles include “Truth.Fi Bitcoin Plus ETF” and “Truth.Fi Bitcoin Plus SMA,” among others. The initiative is part of TMTG’s broader push into financial technology and investment services, which includes a partnership with financial giant Charles Schwab to custody up to $250 million in assets.

List of trademarks. Source: Trump Media’s announcement.

“We aim to give investors a means to invest in American energy, manufacturing, and other firms that provide a competitive alternative to the woke funds and debanking problems that you find throughout the market,” TMTG CEO and Chairman Devin Nunes stated. The executive added:

We’re exploring a range of ways to differentiate our products, including strategies related to bitcoin. We will continue to finetune our intended product suite to develop the optimal mix of offerings for investors who believe in America First principles.

As part of the rollout, TMTG has entered into agreements with an affiliate of Yorkville Advisors, which will serve as the Registered Investment Advisor for the new financial offerings. Yorkville will take the lead in constructing and guiding the products through the regulatory process.

TMTG describes its mission as countering what it sees as the suppression of free speech by major technology firms. In addition to its social media and streaming ventures, the company is expanding into financial services with the launch of Truth.Fi. The company emphasized that the investment products are subject to regulatory approvals and that future developments could impact their launch and success.

Bloomberg’s senior ETF analyst, Eric Balchunas, commented:

Trump is going to launch a Bitcoin Plus ETF. Safe to say first-ever POTUS ETF issuer. What a country.

This announcement by the Trump Media group followed a January statement in which TMTG said its board had approved a plan to enter the financial technology sector. The company outlined plans to invest up to $250 million of its $700 million in reserves, with Charles Schwab as custodian. “In addition to traditional investment vehicles, these funds may be allocated to … bitcoin and similar cryptocurrencies or crypto-related securities,” the company explained.

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