Ripple’s Managing Director for the Middle East and Africa, Reece Merrick, highlighted the increasing role of cryptocurrency in payments, referencing insights from Ripple’s 2024 New Value survey in a post on social media platform X on Monday. “Nearly 2,000 leaders from global financial institutions and enterprises participated, including over 200 from the United Arab Emirates, Saudi Arabia, and Turkey,” he explained.
Merrick revealed that the most cited application for blockchain technology among respondents in the MENA region was “enabling customers to make payments using blockchain-based currencies (52%).” He noted that “accepting payment in the form of blockchain-based currencies (47%)” ranked as the second most common focus for regional leaders. The executive also highlighted the increasing interest in digital asset markets, emphasizing that “buying/selling/trading other types of digital assets (e.g., other token types like tokenized securities or real-world assets) (42%)” emerged as a key priority for a notable share of respondents.
Reflecting the global push for more efficient international transactions, Merrick also pointed out that “Making cross-border payments in blockchain-based currencies (38%)” remains a priority for many institutions.
The executive reiterated last week Ripple’s dedication to expanding the digital asset landscape across the Middle East and Africa, emphasizing the UAE’s leadership in the crypto space. Highlighting progressive regulations, blockchain advancements, and stablecoin growth, he described the UAE as a global hub for digital assets. Merrick pointed to dirham-backed stablecoins and supportive legal frameworks as pivotal in streamlining cross-border payments and remittances. He also noted the rising importance of asset tokenization, with the GCC driving economic innovation. By 2025, Merrick predicts blockchain will be deeply integrated into MENA’s banking systems, transforming finance across Saudi Arabia, Bahrain, Qatar, and Morocco.
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