Michael Sonnenshein, former CEO of the crypto investment management firm Grayscale Investments, has joined the web3 real-world assets firm Securitize as chief operating officer.

Sonnenshein will work alongside Securitize CEO and Co-Founder Carlos Domingo to pinpoint capital market inefficiencies and better understand how investors engage with tokenized products, Sonnenshein wrote in a company release. He stepped into the COO position as of Dec. 9.

“We look forward to benefiting from his leadership, experience and commercial acumen to scale our operations and empower investors to access the full potential of tokenized real-world assets," Domingo said in a statement.

Sonnenshein served as Grayscale's CEO for three years but had been at the firm for over 10 years, first starting out as an account executive in 2014, according to his LinkedIn. Sonnenshein left Grayscale in May to "pursue other interests," joining the advisory board of blockchain firm Aptos Labs in the meantime.

Securitize tokenizes real-world assets. The investment giant BlackRock tapped Securitize to tokenize BlackRock USD Institutional Digital Liquidity Fund (BUIDL), which aided Securitize in crossing over $1 billion in tokenized assets onchain in late October.

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