After buying the Roblox stock-trading simulator StockRise last month, the web3 gaming firm PiP World is now launching a tap-to-earn Telegram game.

The long-term goal behind both actions is to attract Roblox and Telegram users to the company’s upcoming blockchain-based mobile video game, PiP Trader, set for release later this year. PiP World CEO Saad Naja said his company’s aim is to build a large ecosystem by gamifying financial literacy.

In the company’s Telegram game Gold Rush, which launched Thursday, players begin as interns and then attempt to climb the ranks and become hedge fund managers, PiP World said in its statement. Gold Rush will eventually serve as a companion game to PiP Trader, the company said.

Telegram-based games like Notcoin, Hamster Kombat and Catizen have recently breathed life into the web3 gaming ecosystem, which has struggled to gain significant traction. It is uncertain, however, if the games are mostly attracting players thanks to the promise of financial rewards or because people genuinely enjoy playing them. Telegram games tend to use the TON blockchain, a protocol originally developed by the messaging app.

The Dubai-based PiP World acquired the Roblox game StockRise last month for an undisclosed amount, according to VentureBeat. The game’s developers said eventually they will seek to incentivize players of their Roblox StockRise game to migrate to both the Telegram-based Gold Rush and PiP Trader, but so far have held off initiating any such efforts.

While PiP World will try to tap into some of the nearly 1 billion users on Telegram with Gold Rush, their StockRise game has over 7 million unique visits, according to Roblox. 

“It's definitely beneficial on our side to bring people over from Roblox, bring people over from Telegram on to the main experience, but there’s also the other side, which is just by having a foothold in those experiences we’re able to maximize the overall global footprint of PiP World,” said Naja.

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