Former U.S. President Donald Trump announced in a video he posted on social media platform X on Thursday the launch of his family’s cryptocurrency platform, World Liberty Financial.

“Join me, live on Twitter Spaces at 8 p.m., this September 16th for the launch of World Liberty Financial,” he encouraged his followers to join a live event next Monday. Emphasizing the platform’s focus on crypto, positioning it as an alternative to traditional banks, the former president said:

We’re embracing the future with crypto and leaving the slow and outdated big banks behind.

Trump had previously started promoting the platform in August on his own social media platform, Truth Social. “For too long, the average American has been squeezed by the big banks and financial elites. It’s time we take a stand—together,” Trump wrote on Truth Social. The Trump Organization’s crypto venture has gained attention, with Trump’s sons, Eric and Donald Trump Jr., presenting it as groundbreaking in decentralized finance (defi).

In addition to the cryptocurrency platform, Trump recently launched his fourth non-fungible token (NFT) collection. The collection includes 50 unique digital trading cards, some of which depict him holding bitcoin. Meanwhile, World Liberty Financial has faced security challenges, as scammers targeted over 70,000 users with fake crypto giveaways through fraudulent ads on the platform’s Telegram channel.

Trump is positioning himself as the crypto president. His shift from previously criticizing cryptocurrencies to now championing them has resulted in significant financial backing, with Trump claiming to have raised $25 million from the crypto sector by July’s end. Analysts at brokerage and research firm Bernstein said this week that a Trump victory could push bitcoin’s price to $90,000, while a Harris win might drop BTC to $30,000.

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