Today's Good Morning Reading - Becoming a Money making KOL Heart Sutra Recently, discussions about how to become a KOL and how to receive large business orders have started to heat up again. What comes with it is' What kind of person is Prince and General Ning? '? Many people gain tens of thousands of followers and artificially ride on hot topics, so KOLs start to think they want to take orders Upon observation, I have found that many people have not fully grasped some key points. Today, let's share some valuable insights. If you aspire to become a true KOL in the cryptocurrency industry and secure large business deals, we recommend that you read it carefully. The full article contains 2100 words and will take 7 minutes to read. If you find it helpful, please bookmark, like, and share it. I am motivated to write the next article in this series in the future. ⸻ Recently, many people have been asking me, how can I make money as a KOL? What I want to say is: KOLs who can truly make big money are never the ones who want to make money from this from the beginning. They just have something to say, something to express, and then accidentally make money. And those who were focused on money from the beginning actually got nothing. ⸻ The abbreviation for KOL is Key Opinion Leader, which is usually translated as Key Opinion Leader in Chinese. So although some people jokingly say that there are many KOLs in the cryptocurrency industry like dogs and girls walking everywhere, in my opinion, strictly speaking, many people are more suitable to be called "internet celebrities" rather than KOLs. A KOL is not a joke transmitter, not a script tearing machine, not a coolly shining welfare girl, but a person who can continuously provide independent insights and resonate within a certain circle. Here's an example:@ My Hong Kong doll sister is a KOL in my classification. Because although she is famous for distributing benefits to outsiders, I agree with and will be influenced by many of the viewpoints she promotes and outputs. The KOLs who can truly make money are first 'someone who listens to you and can listen', and then 'someone who pays for you'. ⸻ Internet celebrity or KOL Many people have a misconception that as long as I become popular, I am a big KOL and should be able to receive big business orders. So in the past period of time, there have been countless scripts that have been pushed up, including those that have been torn apart, those that have been involved in scandals, those that have no limit to being involved in black and red, those who openly sell themselves, and those who are in a state of chaos, thinking that as long as the post has traffic, they will win. Actually, I think they have confused the "internet celebrity economy" of Web2 with the KOL economy of Web3. Does a high post popularity necessarily mean that you can get a large commercial order? Not necessarily There will definitely be commercial orders, but legitimate project orders that can make money may not be sought. The foundation of the Web2 internet celebrity economy is that even if an ordinary person becomes popular by chance, they can still live stream and promote products without any burden. Because fans also want to buy some things anyway, the channel prices are not much different, so it's okay to buy them anywhere else. The ultimate limit for internet celebrities to have their goods overturned is that the products they sell have three no products, poor quality, and high prices. After all, real products are protected by national laws and regulations. Where can you find them? But Web3 is different, more than 95% of commercial orders are aimed at digging, including Rug disks and links with viruses. If you dare to bring such goods, your fans will lose money or even lose everything. I previously exposed a so-called "KOL" who pushed a rug drive, but the project ran away in less than a day, cutting off tens of thousands of U of my community fans. I asked him to lose money, and he cried bitterly, saying that his wallet was only a few thousand U, and even gave me screenshots to see. He laughed to death. In short, if you only create content to take on commercial orders, your output can easily lose its soul. You will write more and more broadly, more and more pleasing, and more and more vague. In the end, it became an account without stance, uniqueness, and pricing power. ⸻ What is the right thing to do? deep ploughing You need to ask yourself first: In which field do I know more than others? As long as it's deeper than 95% of people, it's already enough. Then, in this field, continue to make your own voice heard. When you influence others' decisions, drive a narrative, or trigger a mini trend, then you are already a KOL. This is also why I have always admired @ KaitoAI, because some small bloggers are really screened out by Emerging Yapper and gain more exposure and recognition. Filter out messy information and help many people find valuable KOLs. For example, in the following picture, if you have almost no score in the past few days and suddenly your yap skyrockets one day, it must be a valuable article worth reading. ⸻ Beyond that, it is the value of your collaboration with the project team that lies ahead A truly valuable KOL is someone who can help the project team achieve strategic goals at a certain stage. For example, in the past period of time, project parties needed to gain popularity, gather data, and expand their visibility in order to compete for high-quality CEX slots or further financing. You need to be able to help them ignite attention and attract the attention of hair grooming studios. If the project party wants the secondary coin price after going online, then you need to have the ability to stabilize confidence, guide narrative, and stimulate market buying. The essence of KOLs and project parties is a 'phased symbiotic relationship'. You need to know what the project needs most at this moment, and then ask yourself if you can really provide it. If you can't do it, then don't take it. If you can, then you deserve this money. Otherwise, it is highly likely that you will not be able to swallow it and ultimately damage your personal reputation. ⸻ Personal IP cultivation There is a more crucial thing: is your personal IP clear? Is it trustworthy? What comes to mind when others think of you? Are you an in-depth researcher? Independent thinker? A funny comedian? A master of biographies in the cryptocurrency industry? Alpha Hunter？ Or is it full screen copy paste advertising copy? How much money you are worth depends on whether you are trustworthy in others' minds and how many people trust you. ⸻ Proactively select projects that can achieve mutual benefits I have seen too many people whose homepages are filled with commercial posters that do not select projects or change their copy, and in the end, they don't even know who they are. You are not an advertising platform, you are a filter for information. You have to choose the project, not let the project choose you. I also receive many cooperation invitations every day. But I will reject most of them. Because if a project cannot convince me to invest money, time, and confidence, I dare not speak up for it. I can't guarantee that every recommendation will make money, but I can guarantee that I will also invest myself. If I lose, I will lose along with my fans; If we make it, let's make it together. This is my minimum commitment to win-win. ⸻ I always believe that a good collaboration can enable me to: • Obtain reasonable income The project party obtains market dissemination My readers receive authentic information and opportunities to participate This is the three win situation, and it is the whole meaning of what I am doing. If you can't achieve a triple win, then it's better not to do it. Don't overdraw your trust and ruin your brand for a small profit. A true personal IP is accumulated through repeated choices, not exposed and smashed. ⸻ Finally, to summarize: Influence is compounded interest; Trust is a moat. The amount of money you can ultimately earn is not determined by how many articles you post, but by the likelihood that the articles you post will help others make money, and how many people are willing to believe in you. The compound interest of trust is what KOLs should be like.