
NingNing|Mar 19, 2025 13:16
The Woolen Party Studio is once again blessed 👀
When we observe LINE NEXT's Mini Dapps program, we cannot help but associate it with the tokenization frenzy of TON's ecological mini program game assets over the past 24 years. With the same massive social media attention and tokenization strategy for super casual games, perhaps we can expect a renaissance of tokenization of social media attention assets.
LINE NEXT, as a subsidiary of LINE that focuses on Web3, has completed a financing of $140 million, which is the leading financing in the Web3 field in Asia. The financing for LINE NEXT is led by Crescendo, the godfather of Vance, Peter Thiel. Peter Thiel truly loves exploring the possibility of combining Web3 with the consumer market. In addition to LINE NEXT, he is also a behind the scenes supporter of Consumer Chain Abstract.
The traditional Web3 narrative has long been trapped in a self reinforcing bubble: DeFi provides liquidity for cryptocurrencies, NFT provides liquidity for encrypted art, but they have never been able to serve broader value creation. The key to solving this dilemma is to establish new asset issuance and liquidity empowerment based on real-world value.
LINE NEXT is backed by LINE's 200 million monthly active users, and its real leverage is not huge financing, but the long underestimated East Asian social media ecosystem and its endogenous monetization ability. The willingness to pay and acceptance of encrypted assets among users in Japan, Thailand, and Taiwan far exceed other markets, providing an ideal experimental field for tokenizing social media attention assets.
On the basis of such a strong user base, LINE vigorously supports the transformation of Web3. Since its launch in January, LINE NEXT Mini DApps have attracted 35 million users. Currently, 42 Mini DApps have been launched and will continue to develop in the future.
https://www. (dappportal.io)/campaign/bridge? referral_code=2BG18
Click on the link to directly log in to the web version using Google, Apple, and OKX Wallet, and participate in Dapp mini games without downloading LINE.
Considering the investment value of LINE NEXT, the core indicator is not the innovation of its token supply mechanism or governance model, but how its controlled attention assets are effectively tokenized and value captured.
To understand the value logic of tokenizing social media traffic, Mini Dapp Bombie, the leader of the LINE NEXT ecosystem, provides a perfect case study. Data analysis reveals the success of its business model:
--User conversion efficiency: Among the 11.1 million total users, 200K became paying users, with a conversion rate of about 1.8%, far higher than the industry level of 0.5-1% for traditional mobile games
--ARPPU 58: On average, each paying user contributes $58, which is close to the upper limit of mainstream mobile games, proving that social chain game users have an exceptionally strong willingness to pay
--Total revenue of 19.8M: Without large-scale marketing, pure organic growth reached nearly $20 million in revenue scale
--Bombie X has 984K+subscribers, with nearly 1 million followers forming a strong community foundation, providing stable demand for future token issuances
The message conveyed by this set of data is clear: Web3 applications embedded in social media can acquire users with almost zero marketing costs, while achieving monetization efficiency far beyond traditional games. This is not a simple game success story, but a replicable value capture model.
Leave the small shift, The ecological niche of Bombie in LINE NEXT is equivalent to the ecological niche of NOTcoin in TON. If interested in Fram, link: https://liff.line.me/2006719903-1zJvVoPX?startparam=lrp_1606804
As mentioned above, the real scenario of Web3's large-scale adoption is not to require users to completely change their usage habits, but to tokenize and upgrade the experiences they are already familiar with. There are two paths here: one is the chain abstraction path of the Web3 native technology stack, and the other is the "chain modification" in Web2 products/platforms. LINE NEXT and TON belong to the latter.
LINE NEXT and TON are not zero sum game opponents, but strategic players who jointly divide the market. The tokenization of social media traffic is forming a duopoly market structure:
--TON ecosystem: relying on Telegram's global layout, with dispersed but large user base, high degree of freedom in mini program development but lack of systematic support;
-LINE NEXT: Focusing on high-value markets in East Asia, with a concentrated user base and strong willingness to pay, we provide systematic support to over 150 development teams through Kaia Wave.
What does this market pattern mean? In the short term, TON Ecology has successfully run multiple 10-100 fold projects; In the long run, the systematic layout of LINE NEXT may generate more stable and sustainable token value growth in the later part of 2025.
At the current stage, the paradigm shift of blockchain underlying technology is no longer the only source of value in the cryptocurrency market. Application layer projects that can significantly add new assets and liquidity to the existing cryptocurrency market are equally important value creators.
For savvy cryptocurrency investors, the current issue is no longer "whether to invest in the tokenization track of social attention assets", but "how to layout the optimal asset portfolio in this deterministic track".
above.
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