Author: Fairy, ChainCatcher

Editor: TB, ChainCatcher

In the context of centralized platforms dominating user attention and compressing content creators' earnings, subs.fun has emerged, attempting to revive the original ideals of the internet: to build a community-driven, value-sharing network universe.

Subs.fun integrates AI technology with a cryptocurrency economic mechanism to create a new type of platform where users can post, trade, and earn rewards through content contributions in tokenized sub-forums ("subs"), exploring new models of content community operation and value distribution.

So, how are posting and earning money combined on subs.fun?

How does subs.fun work?

Subs.fun supports trading, posting, and earning money within subs. Each sub is a tokenized sub-forum equipped with a dedicated AI agent called Subagent. When members contribute insights, data, and discussions, the subagent incorporates them into its knowledge base and rewards the contributors.

A new token is generated for each sub upon its creation, and joining that sub requires holding the corresponding token (i.e., a token-gated mechanism).

Members help the subagent build its knowledge system by posting links, content, and likes. The more likes a post receives, the higher the weight the subagent assigns to that content during its learning process. Members earn sub tokens as rewards for posting quality content and engaging actively.

Team Background

Alvin Hsia is the co-founder of Subs.fun and also serves as the co-founder and CEO of Shadow. He graduated from the University of California, Los Angeles, with a dual bachelor's degree in Business Economics and Computer Science, actively participating in various activities and clubs during his time at school.

Alvin Hsia has extensive experience in internet product management and a background in Web3 entrepreneurship. He worked as a product analyst and product manager at Edmodo for three years; then he joined Airbnb, where he worked for five and a half years, initially as a project manager, leading a team that expanded from 10 to over 200 people across multiple functional areas, including product, design, data science, research, content, marketing, and operations. In 2020, he entered the Web3 space, briefly working at the decentralized credit protocol Goldfinch. In 2023, he founded the developer platform Shadow and launched Subs.fun in 2025.

Subs.fun's founding engineer, Jonathan Becker, has five years of engineering experience, having worked as an engineer at companies such as Chainalysis, Transpose, and Bubbles. He is currently the founding engineer of Subs.fun and Shadow. At Shadow, he is primarily responsible for designing and developing Rust-based blockchain indexing solutions and data pipelines, focusing on creating systems with high availability and production-grade stability.

Jonathan Becker

How to launch a Sub on Subs.fun?

On the subs.fun platform, users can create and manage a tokenized sub-forum (Sub) to incentivize community member participation and allow them to earn rewards from their contributions. Here are the specific steps:

1. Set up basic information

First, users need to set some basic information for the sub-forum, including name, code symbol, description, and image.

2. Provide seed data for the subagent

The subagent will learn from the information curated by the user. The more relevant, high-quality, and unique the user's data sources are, the more professional and valuable the subagent will become.

Supported content types: blog posts and subreddits, YouTube videos, Apple podcasts, Twitter/X posts, PDF files and research papers, custom text notes, CSV files containing URLs.

3. Design your own subagent

In subs.fun, the personality and behavior of the subagent can be customized according to your needs. Users can set:

• Introduction: Create a backstory and lore for the subagent.
• Knowledge rigor: Decide whether the subagent should strictly base its answers on the content and data sources within the sub-forum.
• Platform-specific behavior: Adjust the subagent's interaction style and writing style based on different platforms (e.g., Subs, Twitter/X).

4. Tokenize and launch

Launching a sub-forum requires a one-time fee of 0.5 SOL, which includes 1,000,000 sub-forum tokens and covers Solana network fees. As the creator of the sub-forum, users will automatically receive 1,000,000 sub-forum tokens. Users can also choose to purchase more tokens after launch for community funding pools, membership giveaways, and other purposes.

Once the sub-forum is launched, the tokens will be open for anyone to purchase. Over time, the sub-forum will continue to evolve, and the subagent will learn and evolve with the contributions of community members.

(This article only introduces early projects and does not constitute investment advice.)

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