Personal branding is the most underrated asset.
Written by: Ronin
Translated by: Luffy, Foresight News
Personal branding is not about the number of fans, but rather your reputation and the trust others have in collaborating with you. It can assist you in many ways: accessing information that Google cannot retrieve, obtaining ambassador positions, and even increasing your income.
It changed my life. I was once an unknown, with nothing to my name, and even though my skills surpassed most, I was not valued. Everything changed when I started creating content and sharing my thoughts. My creations were widely disseminated because they were genuinely useful. Today, I sincerely cherish each one of you and only want to create the most valuable things, especially in the current market.
Like all previous articles, this one took a long time to write, but it can bring you value and allow me to receive feedback. This is not because I am special, but because I do not create just for the sake of creating. I value quality, care about your opinions, and care even more about whether this content can truly help people change their lives.
This article will not only help you build a personal brand but also clarify how to grow under any audience size, how to monetize, and how to stay ahead.
Why is personal branding an underrated asset?
In the Web3 space, everyone is chasing quick money and the next hot trend. Catching the wave may lead to "success," but in reality, only a few can achieve it. Most people, even if they enter the market early, cannot quickly adapt to industry changes.
Months later, your skills or knowledge may no longer be useful and may even become a burden. Because your brain will think, "Wait, this used to work…"
It may take months for you to realize the truth: you simply did not adapt quickly enough, and the changes came too fast.
But personal branding is different: it works in any situation and becomes stronger over time as you build your reputation.
Even in a downturn, your reputation remains effective. Ironically, those "dead market moments" are often golden periods, as most successful projects are born in bear markets. You can choose to be a builder or spend a year waiting for the market to turn, only to find that you have wasted time and energy.
As I said, "Branding is not about the number of fans." It is when people come to you with collaboration opportunities, when projects invite you to join, when people pay not for your output but simply for "you being you."
Most importantly, it is about creating something useful. While most people in the industry are still blindly following trends, you focus on providing value. The internet amplifies this value, allowing you to help thousands of people, not just the friends around you. This is priceless.
This value will show people the real you, and regardless of how the market changes, it will support you. In this industry, personal branding is the most stable asset; everything else is temporary.
How to get started?
Most people do not have a personal brand, not because they are foolish or cannot write, but because they simply do not know what they want to talk about or why they want to talk about it. If you are unclear about where to start, you will either remain silent or dump all your content at once. In that case, even if what you share is useful, it will be seen as noise.
The foundation of a personal brand has three components:
Intrinsic motivation: the things that truly excite you
Niche: the area you want to explore or have knowledge in
Unique perspective: your unique way of viewing things, your vision, and goals
These are questions everyone should ask themselves before building a personal brand, as your brand should help others, not just take up their time.
You do not have to be an expert; you can share the process or publicly document your growth, but you must be clear about your direction.
When I started, I had no real research skills or content writing experience; I was just interested and set a clear goal. Honestly, this helped me a lot and kept me from giving up. I did not care about "breaking 500 fans"; I wanted to build a community.
Most people chasing numbers will forever drown in noise because if the only goal is money, true value cannot be created.
How did I find my focus?
I asked myself five questions that greatly helped me. These questions can help you choose your niche and stick to your principles throughout the process.
Five questions to clarify direction:
What truly excites you? What do you enjoy? This is where most people deceive themselves. Do not make choices based on "what is popular," or you will quickly burn out, produce low-quality content, and achieve nothing.
What skills and knowledge do you already have or want to learn? You need a clear growth direction; a personal brand can grow alongside you, and people will respect your growth journey.
Who do you want to help? Define your audience: are they beginners, or are they already deep in the industry and just need efficient content?
What do you not want to publish? This is more important than you think, especially when marketing invitations come in. If something feels off, it will dilute your core message. Say "no" early and stay focused.
Imagine you have "succeeded"; how will people remember you? This is your core value. If you know what value you want to provide to achieve your goals, go all out and do not stop.
How to launch effectively?
Yes, as I said, the number of fans does not matter, but if you have fewer than 1,000 fans, launching will be much more difficult. Because no one knows you, you have never interacted with anyone, and usually, no one will read the content of an unknown person. They first need to find you interesting.
I found my "thousand fan growth plan," and now I share it with you:
First, identify the niche you want to delve into and create a list of top influencers in that field on Twitter;
Unfollow all influencers who cannot provide value, focusing only on high-impact accounts, those who interact frequently, or those with quality content. This will make your X homepage more aesthetically pleasing and your information stream more valuable.
Design your profile. - The avatar should match the style of the cover image, and the cover image should reflect the core of the account. The personal bio should answer three questions: "Who are you?", "What value can you bring?", "What is your account about?"
Interact with other KOLs. Reply to about 30-100 posts daily. Do not send ineffective replies like "GM (Good Morning)"; instead, comment on posts that are useful to the audience, making the authors interested in you, following you, and starting a conversation. This is the best way to increase content exposure.
Create useful content that other KOLs will want to interact with. Forming a team with 10 small brands is easier than relying solely on algorithms to achieve 500+ fan growth.
How to present information correctly?
Even if you write an extremely valuable article, if it is difficult to read or poorly structured, people may skip it. You need to make the content easy to read and engaging.
Seven tips for clearly conveying your points:
1. Write simply and clearly
The text should be understandable even to beginners, at least allowing them to grasp the main points;
Use short sentences of 10-15 words to make the information more organized and digestible;
Avoid jargon unless your audience is all experts.
2. Eliminate noise and get to the point
Abstract introductions and lengthy explanations hinder readers from quickly grasping the core points;
Do not make readers wait: present the core point first, then elaborate gradually;
Remove all worthless or repetitive sentences, and ask yourself when rereading: how can I make the content more efficient and readable?
3. Use examples and analogies effectively
Complex points are hard to explain with words alone; examples or analogies can simplify understanding;
Use relatable slang or compare points with personal experiences or daily life;
Ensure the analogy resonates with the audience, allowing everyone to clearly understand your point.
4. Write like you speak, stay authentic
Many KOLs try to appear smarter or more experienced than they are, and readers will immediately sense this insincerity;
Sincerely express your thoughts, convey your unique style, and use natural humor to give the content a personal touch rather than generic clichés.
5. One idea per sentence
This does not mean explaining everything at once, but breaking the content into clear, focused segments;
Do not include too many topics in one tweet or thread; it is better to split them into multiple posts than to force everything into one, as excessive compression often damages content quality.
6. Present facts more often
- Avoid over-theorizing; increase practicality. For example, do not provide a general overview; instead, list clear actionable steps.
7. Stick to originality, refuse plagiarism
This may be the most important point. When expressing ideas, you may draw from other creators' content, but this often leads to homogenization;
Effectively conveying points is not about repeating others' expressions but presenting facts in a unique style that is simple and clear, creating content that people genuinely want to read.
How to attract an audience: The importance of hook sentences
Hook sentences are the most important elements of content; they determine whether readers are willing to continue reading and invest their time.
We live in an era of "cheap dopamine," where the skill of capturing attention instantly is crucial. Most people scroll through information streams unconsciously, and only engaging sentences can make them stop.
How to write powerful "hook sentences"?
1. Simple and clear, hitting the core
Use the simplest words and keep it short. As shown in the screenshot, control each sentence to 3-10 words;
The simpler the "hook sentence," the higher the chance of capturing attention.
2. Promise immediate value
- Directly tell readers what they will gain by continuing to read. For example, when explaining market conditions, I clearly convey value in the last sentence, while the first two sentences hit the audience's pain points.
3. Visual aids
- Images should match the theme and ideally hit the pain points as well. For example, using a black-and-white minimalist style to highlight "the market is at a critical stage" without unnecessary details; the visuals themselves can attract more attention than text.
4. Hook sentence pitfalls to avoid
No empty promises: the content must deliver on the promises made in the "hook sentence"; even eye-catching titles will lose readers' attention if they feel deceived;
Reject abstract generalities: add personal style and characteristics, avoiding clichés;
Highlight uniqueness: emphasize specific pain points and clarify that you have solutions.
Powerful "hook sentences" are always clear, emotional, and promise immediate value.
How to break down topics to keep readers reading until the end? (Complete Thread Structure)
If the hook sentence captures attention, you have succeeded halfway. Now, you need to maintain that attention and keep the reader engaged until the end. In my opinion, a Thread has an optimal structure:
Second hook sentence (clarifying the topic). Briefly and clearly state what the Thread will cover and what the core points are. Do not repeat the first hook sentence; instead, reinforce it to spark more interest. For example, if the first hook sentence emphasizes the audience's pain points, the second hook sentence should more specifically explain how to address them.
Create a detailed outline. There is no need to explicitly list the outline in the Thread (unless it exceeds 10 points), but plan the key points in your mind; each tweet must have a clear meaning and unfold in a logical order, typically structured as: problem → importance → solution → case study → actionable steps → call to action.
Fill with valuable content (the "core" of the Thread). Each tweet must be independently interesting and valuable; pay attention to every sentence and ensure every word has meaning. Add videos, screenshots, or visual materials to reinforce the message and keep the reader's interest. Examples of quality content: small knowledge → explanation → real case; common mistakes → how to avoid → correct methods.
Call to action. At the end of the Thread, provide links to Telegram channels, Discord, Substack, etc., to attract the audience to other platforms for more value; for example: "Click the link to view my Telegram channel for exclusive analysis and results."
Summary. After posting the Thread, click "Add Tweet" to create a "summary" tweet that links back to the original hook sentence; encourage readers to return to the beginning, like, retweet, and comment, as this is key to enhancing interaction and dissemination.
How to reasonably mix content formats? (Thread, short tweets, long articles)
Content should not be monotonous. If you only post Threads every day or continuously publish meaningless content, the audience will quickly become bored. A reasonable mix of formats can reach different fan groups, maintain high engagement, and showcase your versatility as a creator.
My content mix:
1. Thread: Main source of growth
Showcasing expertise, gaining retweets, often triggering algorithms;
Posting 2-4 Threads per week is the ideal frequency for growth.
2. Short tweets (1-2 lines of opinion)
Easy to share, showcasing your viewpoints;
Can be posted daily: opinions, insights, pain points, mini takeaways.
3. Long articles (Longreads)
Write like longer tweets, do not be afraid;
Long articles ≠ 30-minute reads; they can be high-density content of 500-800 words without needing to be split into Threads;
As long as the first line clearly shows value, people will read, and they can be posted frequently.
4. Articles
Best suited for in-depth discussions or driving traffic to external platforms like Telegram, Substack, blogs, etc.;
Especially suitable as follow-up content to popular Threads.
The power of continuous creation: Why daily updates are important?
The biggest mistake is a lack of consistency. Even if you create an excellent Thread or article, it does not guarantee immediate thousands or tens of thousands of views. The value of content lies in the compound effect; over time, you will reap increasingly greater results.
If you post a good piece but receive little response and then disappear for a week, not only will the algorithm suppress you, but the audience will also feel you are not serious.
Content creation requires rhythm; the winner is not the smartest person but the most consistent one. If you create content 10-100 times more than a "genius" who only posts twice a month, your chances of success are much higher.
Why does continuous creation help you grow?
Maintain rhythm: This is not just about "presence"; it keeps you active, exploring trends, continuously learning, and accumulating knowledge at a pace far exceeding others;
Improve writing skills: Every day is a "+1" for your writing level; after 30 days, your writing ability will significantly improve;
Build trust: People pay attention to creators who update regularly; if you consistently post monthly, your reputation will naturally grow;
Increase the chances of going viral: No one knows what will trend tomorrow; the more content you publish, the more times the "lucky wheel" spins, naturally increasing opportunities.
Do not strive for perfection, as that will kill your motivation. Posting a "pretty good" piece today is better than posting a "perfect" piece a year later. In fact, if you do not start with "pretty good," the "perfect" piece will never appear.
Without action, there is no learning; any skill is cultivated through practice. You may not know how to ghostwrite now, but if you do not practice, you will never learn. Theory is often taught by those who have never practiced, and posting content daily is not about "complexity," but about "discipline." In the Web3 space, if you want to grow, this is your first asset.
How to monetize personal branding in Web3?
People often think personal branding is only about visibility, but in Web3, it also means wealth opportunities.
If you continuously create high-quality content, the main monetization methods include:
1. Promotion and advertising
Paid tweets, retweets, or Threads: Projects pay you to review or mention them;
Paid Spaces: Hosting or participating in AMAs (Ask Me Anything) as an industry authority and charging fees.
2. Direct interaction with the audience
Paid chats or communities: Fans pay for more intimate discussions, exclusive content, or personal insights;
Consulting or services: If you have expertise, you can offer marketing services, account growth guidance, or content support.
3. Reputation-based opportunities
Whitelists and allocations: Some top-tier projects may offer private round slots or whitelists if they notice your consistent activity;
Ambassador programs: Official representatives can earn stable income;
Employment opportunities: Projects are more inclined to hire individuals with strong personal brands and audience trust.
4. Long-term opportunities
Building your own products or projects: Having an audience makes it easier to launch your own projects because people already trust you;
Easier access to funding: Venture capitalists and funds often pay attention to public figures involved in projects;
Networking with other KOLs: The more connections you have, the more value exchanges occur.
5. Monetization through third-party platforms or Twitter
There are currently multiple platforms rewarding content creators, such as Kaito: publishing useful content can earn Yaps as rewards;
Twitter itself is also rolling out monetization features for creators, which will eventually become an effective additional income source.
Networking in Web3: How to build connections and strengthen your personal brand?
Networking is one of the strongest growth levers in Web3. Most opportunities arise not because you created the best content, but because people know you. Make sure to prioritize building connections and maintain active communication, as this will strengthen your personal brand.
Effective practices:
Actively participate in conversations: Reply to other creators, join discussions, and do not just post content; interact as well;
Support other KOLs: If a post resonates, @ the author, like, and share; you will eventually be noticed;
Join private group chats: Engage in small working groups or communities to exchange ideas, often leading to new opportunities and collaborations;
Collaborate interactively: Joint tweets or mentions, even small interactions can develop into long-term relationships.
Always remember: Building connections is not for "benefit," but for trust, and trust takes time to build.
What to do if content underperforms?
Everyone encounters this situation; it is normal, and the important thing is not to stop.
Check the content value. If the content lacks clarity, examples, or objectives, people will not read it. Ask yourself: "What can readers gain from this?"
Change the content format. Perhaps your ideas are better suited for a long article rather than a Thread, or expressing them through questions rather than statements is more effective.
Optimize visual elements. Poor preview images, mismatched pictures, or difficult-to-read layouts can lead to decreased clicks.
Revisit old topics. If the topic itself is solid, try rewriting or restructuring it. Many viral contents are the result of second attempts.
Keep posting. The algorithm may miss a particular post, but if you update daily, you will not be completely overlooked.
Conclusion
There is no TL;DR because every point above is useful, and all covered topics have been listed at the beginning of this article.
I just want to share how content creation has truly changed my life:
Four years ago, I was an ordinary Web3 practitioner with no connections and empty pockets.
It has been a long journey: I actually invested 10-14 hours a day, seven days a week, for 50 weeks a year.
In this high-intensity work mode, after a year and a half of hard work, my highest monthly income was only $2,000.
But when I started building my personal brand and exploring new directions, I maximized my income by saving a lot of time. People became interested in me because they could understand my way of thinking through my profile without needing to verify my trustworthiness.
I am a real case of "creating value from nothing."
The opportunities that came after building a personal brand have forever changed my life. In two and a half years, I grew my assets by 100 times through my personal brand.
This is my true experience, which I can prove at any time. Choosing this path is never wrong: you will gain real experiences, connections, and access to the wealthiest people in the industry.
I hope this article expands your thinking and provides enough information that usually requires payment for free. Now, there is only one thing left to do: take action.
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