Source: Cointelegraph
Original: “Tether Increases Juventus Stake to 10% in Strategic Move”
The world's largest stablecoin issuer Tether's investment arm, Tether Investments, has acquired additional shares in Juventus Football Club.
According to an announcement on April 24, with this latest investment, Tether's total stake in Juventus has exceeded 10.12% of the issued share capital, representing 6.18% of the voting rights. This investment builds on the company's previous acquisition of 8.2% of the issued shares.
Tether CEO Paolo Ardoino stated that this investment is not just a short-term financial move but a "commitment to innovation and long-term collaboration." He added:
"We believe Juventus has a unique advantage both on the field and in embracing technology, which can enhance fan engagement, digital experiences, and financial resilience. We are excited about the opportunities ahead."
Alex Obchakevich, founder of Obchakevich Research, told Cointelegraph that Tether's increased stake in Juventus is an "attempt to prove to non-cryptocurrency investors and users that the company is more than just a stablecoin issuer." Investors may not be the only target audience.
"This is also a way to enhance its image with regulators (especially in the EU) by demonstrating transparency and stability."
Obchakevich added that he believes "Tether is trying to re-enter the European market." Previously, it lost access due to failing to meet local regulatory compliance requirements for the crypto asset market (MiCA). Earlier this month, leading cryptocurrency exchange Binance delisted Tether's stablecoin USDT in the European Economic Area (EEA), and now "holding shares in Juventus is one of the options for re-entering the EU market."
Juventus is a professional football club based in Turin, Italy, widely regarded as one of the most successful and popular teams in Italian and European football history. Founded in 1897, Juventus (often referred to as "Juve") competes in Italy's top-tier Serie A league.
The club has won numerous domestic and international titles, including multiple Serie A championships, Coppa Italia titles, and UEFA competition championships. Tether announced plans to work closely with the leadership and stakeholders of the football club and provide further financial support:
"To further demonstrate its long-term commitment, Tether is also willing to participate in future equity injections to help strengthen Juventus's financial foundation and avoid dilution of its stake."
This is just the latest in a series of investments by Tether. According to reports earlier this month, Cantor Fitzgerald Chairman Brandon Lutnick is collaborating with SoftBank, Tether, and Bitfinex to establish a $3 billion cryptocurrency acquisition company.
Tether is also involved in Bitcoin (BTC) mining. The company recently announced plans to deploy its existing and future Bitcoin hash power to Ocean's Bitcoin mining pool to enhance network decentralization.
In the first quarter of 2025, Tether also purchased 8,888 Bitcoins. On-chain analysis platform Arkham Intelligence indicates that the company currently holds 95,721 BTC, valued at approximately $8.89 billion at the time of writing.
At the end of March, Tether also invested €10 million (about $11.4 million) in the Italian media company Be Water. Some investments have already begun to yield returns, as Canadian YouTube alternative platform Rumble recently launched a wallet supporting Tether's USDT stablecoin. This follows Tether's $775 million investment in Rumble at the end of 2024.
Tether's recent investment spree is likely partly driven by the company's intention to hedge against the depreciation of the dollar. However, Obchakevich believes this is not the only reason, as "companies like Tether are thinking long-term, and the temporary decline of the dollar due to tariffs will not be a reason for quick spending." He stated:
"The deal with Juventus is not a stopgap; I believe it was prepared before the tariffs were introduced and the dollar fell."
Related: Report: Cantor Plans to Co-Found $3 Billion Crypto Investment Company with SoftBank, Bitfinex, and Tether
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