This article is from: Ronin
Compiled by: Odaily Planet Daily (@OdailyChina)
Translator: Azuma (@azuma_eth)
Discord Roles can help projects identify the most active or contributing members in the community. If you have ever provided assistance to a project community, you may be eligible to receive special Roles identifiers.
Indeed, these Roles tags may seem revocable at any time, but nowadays, project teams increasingly prefer to issue token rewards to genuine community supporters, and users holding special Roles often become the top choices.
This is similar to the whitelist mechanism of NFT projects in 2021, but the current method is more efficient and interesting.
Through some precise market operations, my friends and I have profited over $100,000.
In the following text, I will detail my practical methods and provide a beginner's guide.
Table of Contents
Why Focus on Obtaining Discord Roles?
Types of Discord Roles Available
Why Do Projects Prefer Discord Roles Over Ambassador Programs?
How to Filter Projects Suitable for Obtaining Roles?
Secrets to Efficiently Obtaining Discord Roles
Three Major Strategies for Quickly Securing Roles
Case Study
List of Projects to Focus On
Why Focus on Obtaining Discord Roles?
The essence of Discord is a community ecosystem built on user interaction, and pure marketing is meaningless here.
Currently, crypto projects face a core challenge—how to identify community members who truly deserve rewards. For mainstream on-chain projects, many have interaction address counts exceeding 10 to 20 million; how can we identify real users from this?
Airdropping to all addresses is clearly impractical; a clearer solution is to filter valuable users through Discord Roles and social metrics.
Project teams can track activity levels and grant Roles to contributors, which will serve as proof of future rewards.
Types of Roles Available
The types of Roles available on Discord are generally far more than the basic Roles indicated in the project's FAQ; their connotation is richer.
Those who continuously demonstrate value may even receive job opportunities from the project, holding top-tier Roles while receiving a stable salary.
Key Roles to Focus On
Active Contributor: Obtained through community interaction, event planning, and content output;
Community Manager: One of the most valuable Roles, symbolizing core member status, requiring a 24/7 presence in the community and continuous proof of value;
Content Creator: Mainly designed for creators on the X platform. Most Discord channels have dedicated content submission areas, and high-quality content will win Roles or private invitations from the team;
OG Veteran: A top-tier Role that surpasses community management, typically awarded to early core contributors who deeply engage in project development, achieving a win-win for the team and individuals.
Why Do Projects Prefer Discord Roles?
The essential difference between Discord Roles and traditional Ambassador Programs lies in the method of reward distribution.
Holding special Roles essentially means being a "non-committed ambassador," receiving rewards only during the airdrop phase.
Top projects usually do not set up large-scale ambassador programs—massive applicants will drastically reduce filtering efficiency.
The Roles mechanism can establish a natural hierarchy: active members unlock different levels of Roles through contributions, and top contributors will receive customized Roles.
To be honest, I rarely apply for ambassador programs because the efficiency of obtaining Roles is higher, the threshold is lower, and it does not rely on historical endorsements.
Quality Project Selection Criteria
You can track early projects recommended by KOLs on Twitter and Telegram, or focus on projects backed by top VCs and well-known builders.
This is essentially the same selection logic as ambassador programs, but you should focus on Tier 1-2 projects to enhance potential returns.
Preferred project characteristics include:
A large base of real fans (verified through @TweetScout_io)
Backing from top VCs
Collaborations with established projects
Strong innovation and the ability to quickly attract traffic
Also, pay close attention to the team's activity level on Discord. A typical example is Monad, whose comprehensive Roles system and high-frequency community interaction make it a top choice for obtaining identity.
My Efficient Secrets
Deep Community Penetration
This is not just about sending messages in chat; it’s about ensuring those messages are useful and can attract everyone's attention, making everyone in the chat your friend.
Methods like “write 1 piece of content or send 200 messages daily” are no longer effective—we are not in 2022 anymore; practicality is key.
Content Creation
Content creation refers to producing content about the project across various social media platforms, with a focus on X and Discord. You need to submit content to dedicated channels and ensure it gets noticed.
Additionally, modifying your X profile to match the project’s style is also an effective method, similar to what many KOLs have done around Abstract.
Actively Participate in Events
The importance of participating in events is often underestimated. Here, regardless of your previous activity level, you have the opportunity to earn Roles, so always make sure to participate.
Assist and Support the Team
This is one of the most effective breakthrough points; by bringing real value, you might even earn Roles without being part of the community.
This requires you to do something useful for the project in your area of expertise. For example, as a marketer, I once helped a project with marketing and easily obtained OG Roles the day after we collaborated.
Create Artwork and Other Content
Art creation has always been one of the paths to obtaining Roles, especially in the NFT era, but honestly, this trick still works today…
You can draw a picture, cover your car with project stickers, or come up with any other creative ideas to attract the team's interest. You should not only post in the art channel on Discord but also share it on X, tagging the project and its team members to increase your chances.
In-Depth Research Reports
This method deserves a separate mention because those who can write long and useful articles for the project on Medium almost always obtain special Roles and may even become part of the team.
This can effectively demonstrate your engagement with the project and the value you bring.
Three Major Shortcuts
Interact with the Team and Try to Join
This is the best way to participate because you can not only earn Roles but also receive a salary.
I achieved this in one day—after starting to collaborate with a project, I immediately obtained the desired Roles.
Yes, this is a long-term commitment, and you need to be prepared for it, but if you don’t believe in the project’s long-term prospects, then it’s meaningless to just grind for Roles there.
Hold Relevant NFTs or Tokens
I often specifically purchase blue-chip NFTs to obtain various Roles in projects through them.
This may be one of the fastest and easiest ways to acquire Roles—just lock liquidity for a few days and then sell the NFT.
Participate in Events, Competitions, or Community Games
This method does not require you to have any identity or represent anything.
If you win, you can earn Roles. Through this method, you might even secure Roles on the first day.
Just keep an eye on the chat and the “events” channel, waiting to participate.
If a project consistently uses only a few types of games, then spend time learning how to play those games so you can become skilled and earn Roles on your first attempt.
Case Study: Obtaining "Fren Zoned" at Monad Pad
Recently, I obtained the "Fren Zoned" Role in the Discord channel of Monad Pad. This is a launchpad project based on Monad that has raised $945,000 in its seed round.
Step 1: Familiarize Yourself with the Environment
First, I explored the structure of the project’s Discord, identifying key channels and important figures. I analyzed the community's engagement and looked at how other users obtained that role. Then I began to formulate a strategy…
Step 2: Strategically Engage
At MonadPad, everything is quite straightforward. To reach the 10 levels required for "Fren Zoned," continuous daily participation is crucial. Here’s a breakdown of my strategy:
Meaningful Participation: Avoid spam. Instead, I made thoughtful contributions by answering newcomers' questions, genuinely engaging in ongoing discussions, and sharing useful resources related to Monad and MonadPad (in short, simple but conscious efforts).
Community Activities: I participated in all available activities, such as AMAs, Q&A games, and game nights. This way, I became more noticeable.
Timing and Activity Patterns: I noted peak activity times, usually during announcements and in the evenings (UTC time). Staying active during peak times increased my visibility and interaction from admins (effectively enhancing the impact of my efforts).
Step 3: Build Networks and Reputation
Not just chatting, actively interacting with community members and admins helped me stand out:
Helping Others: Whenever someone seeks guidance or assistance, especially newcomers, I proactively offer help. This approach has allowed me to build a reputation as a reliable and positive community member.
Positive Image: I always maintain a friendly, approachable, and supportive tone. In the crypto community, positivity is often highly valued.
Step 4: Track Progress
I regularly use bots like MEE6 or Invite Tracker to check my Discord level, which shows my current level and progress. This allows me to effectively adjust my pace and ensure my interactions are efficient and productive.
Practical Advice for the Crypto Community
Quality Over Quantity: Admins prefer high-quality, in-depth interactions rather than quick spam.
Consistency is Key: Participating daily—even for a short time—is more effective than occasional high-frequency activity.
Genuine Interaction: Show real interest and enthusiasm for the project (like Monad Pad and Monad here), and you will quickly catch the attention of the community management team.
Results
After about two weeks of continuous activity, actively participating in the community, and helping others, I reached level 10. Soon after, I automatically obtained the "Fren Zoned" Role, laying the foundation for future upgrades to the "Best Fren" role, unlocking more NFT benefits like the Purple Molandak NFT.
In summary, thoughtful participation, community-centered actions, and strategic consistency are key to successfully obtaining Roles in Discord communities like Monad Pad. This method is replicable, and you can enhance your crypto community image through this proven path.
Projects and Roles to Watch
Fogo (@FogoChain): Smoker Role;
Allora (@AlloraNetwork): Nick OG + yapplora role;
Seismic (@Seismic) Sys: Magnitude 1.0;
Hyperbolic (@hyperbolic_labs): OG Roles;
Ritual (@ritualnet): Ritualist;
Fluent (@fluentxyz): Fluent;
Plasma (@PlasmaFDN): SC Contributor.
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