Author: momo, ChainCatcher
After experiencing multiple waves of enthusiasm, memes have become the biggest traffic driver and are also very easy to break into new circles.
Some clever project teams have begun to embrace memes and plan to make them practical.
The Web3 ecosystem FO-X is attempting to link Web2 and Web3 through memes, specifically by using meme-based ecosystem tokens to cover consumption scenarios such as daily life, social entertainment, financial investment, and knowledge payment, aiming to bring over 1 billion consumers to Web3.
The team behind FO-X is also quite impressive. FO-X is incubated by Hengfeng International, whose chairman, Qian Fenglei, was an investor in Yunfeng Fund and Hongtai Fund, investing in projects like Ant Financial, Kuaishou, and Alibaba Health, boasting a powerful "big shot" network.
Hengfeng International raised $100 million at the end of last year, with most of the funds allocated to advancing FO-X's Web3 ecosystem development.
Empowering Practicality: How Meme 2.0 Can Drive 1 Billion Consumers to Break New Ground?
After several rounds of enthusiasm, how will memes evolve?
FO-X provides a thought process: first create memes, then inject meme liquidity into the real world for practical use.
According to FO-X, a meme coin $FO will be launched in mid-April. $FO is not just a meme coin; it will also be used in multiple consumption scenarios as the ecosystem token of FO-X.
However, compared to last year's DeSci memes focused on physical and medical disciplines, FO-X's meme-based token will focus on users' daily needs such as food, clothing, housing, transportation, and financial investment. For example, $FO holders can use it for daily expenses like taking a taxi, ordering takeout, and tipping during live streams.
FO-X aims to help Web2 users enjoy services equivalent to those in Web2 while also gaining additional incentives and data ownership through the FO-X ecosystem, leading over 1 billion consumers to enjoy the technological dividends of Web3.
According to FO-X, to encourage more users to understand and participate in the ecosystem, a $10 million USDT reward pool incentive program will be launched during the TGE period.
Additionally, on April 19, FO-X will host an offline concert called "Walking with FO," which may be the first large-scale offline concert in the Web3 industry, inviting KOLs, media, community users, and others to participate.
Focusing on Four Major Directions: Building a Web3 Ecosystem Connector
According to the FO-X white paper, FO-X's vision is to become a connector for the entire Web3 ecosystem.
The "X" in FO-X represents connection, expansion, and infinite evolution.
So how will FO-X leverage the meme-based $FO to link Web2 and Web3? Currently, FO-X will focus on four major connection directions:
First, daily consumption scenarios such as booking hotels, ordering takeout, taking taxis, and shopping.
The current popularity of RWA and PayFi represents the trend of gradual integration between Web2 and Web3, with many stablecoins like USDT and USDC being used for traditional Web2 cross-border payments and daily consumption payments.
If stablecoins provide a stable payment method 24/7, then $FO can be used to incentivize user consumption, such as allowing users to enjoy faster and lower-fee stablecoin payments; or collaborating with Web2 merchants and KOLs to offer users benefits or discounts.
Second, financial investment scenarios. DeFi needs to attract a larger user base, and Web2 users need more investment channels. FO-X hopes to help Web2 users participate in some DeFi investments with low barriers, allowing them to earn returns without needing to understand concepts like gas fees, slippage, liquidity mining, and collateralized lending.
Third, entertainment scenarios such as live streaming and interactive tipping. The live streaming boom sparked by Pump.fun last year may reveal the future multimedia entertainment potential in the Web3 field.
FO-X hopes to leverage $FO to allow creators to bypass intermediary platforms and gain subscriptions and tips from fans. Additionally, $FO can play a greater role in new business models that may arise around Web3 video.
Fourth, educational scenarios. Some knowledge content in the Web3 field is obscure due to new concepts and a plethora of blockchain and technical terminology. CZ has previously stated the need to engage in Web3 education.
However, how to incentivize creators to produce Web3 knowledge and encourage more Web2 users to actively learn has always been a challenge. FO-X believes that some token incentive models in the Web3 field can promote this.
Based on the above four connection directions, FO-X has also launched a matrix of Web3 application products.
In social aspects, there is FoChat, an instant messaging product aimed at Web3 investors, which integrates Web3 technology with AI agents while lowering user participation barriers. For example, it uses chain abstraction technology to free users from complex cross-chain operations, providing a Web2 product experience and gamified tasks to enhance the experience, allowing even novice users to participate.
Additionally, FoChat provides 24/7 Web3 news and a series of asset management tools (including wallet address monitoring, fund flow intelligent analysis, and smart contract security detection) to help users manage their Web3 assets.
Currently, FoChat has over 7 million registered users.
In payments, FoPay plans to create a cross-border payment platform, allowing users to enjoy efficient transfers and settlements across regions and around the clock, thanks to blockchain settlement. It also hopes to enable users to easily complete on-chain transactions within the chat window and manage, view, and transfer their assets.
According to FO-X, FoPay will apply for a series of compliance licenses in 2025.
In the future, Fo-X is expected to explore more application products that link Web2 and Web3.
Raising $100 Million with a Network of Influential Figures
In addition to exploring social, payment, and other application products, FO-X has also established a community club called FoClub, limited to 8,888 members, and launched a series of NFTs named Paradise on Solana.
The Paradise NFT can be seen as the community totem of FoClub, symbolizing the creation of a Web3 utopia—"Peach Blossom Spring," uniting 8,888 members to explore Web3.
Its prototype comes from the oil painting "Peach Blossom Spring," co-created by artist Zeng Fanzhi and entrepreneur Jack Ma, which was purchased by Qian Fenglei, chairman of Hengfeng International, for over 40 million HKD in 2015.
Once released, the Paradise NFT attracted significant attention both within and outside the community, with a total minting amount exceeding $24 million despite the overall downturn in the NFT market.
The community's enthusiasm for the Paradise NFT may be closely tied to the expectations for the team behind it.
Hengfeng International and its chairman Qian Fenglei, who are behind FO-X, possess strong financial strength and resources from business magnates.
At the end of last year, Hengfeng International completed a $100 million financing round, with Qian Fenglei personally contributing $50 million, while the remaining funds came from 50 individual investors. Most of the financing will be used to promote the construction of the Fo-X ecosystem.
Qian Fenglei has close ties with Jack Ma and Alibaba, having invested in several well-known internet companies such as Ant Financial, Kuaishou, Guazi Used Cars, and Alibaba Health. He participated in the bell-ringing ceremony alongside Jack Ma during Alibaba's U.S. IPO. Hengfeng International's shareholders also include several well-known domestic entrepreneurs.
Currently, Qian Fenglei is very active in promoting the adoption of Fo-X, often interacting in FoChat and occasionally rewarding active users with Bitcoin and Ethereum, as well as actively promoting in various activities of the FoClub.
It will be exciting to see how Qian Fenglei will leverage traditional Web2 business resources and over 1 billion consumers to enter Web3 in the future.
免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。
