In the world of blockchain, trends rise and fall like tides, speculators flock in, hot money circulates, creating myths of overnight wealth while burying countless illusions.
Some are intoxicated by short-term arbitrage, chasing the next wave of trends; others choose to be patient, seeking long-term value amidst the noise. Haze, the co-founder of GMGN, aspires to be the latter.
Haze, known as "Brother Chicken" in the community, was born in the 1980s. Compared to the younger entrepreneurs in the Web3 industry, he possesses a bit more composure and experience. Growing up in Hunan, the waters of the Xiang River endowed him with the unique resilience and adventurous spirit of Hunanese, as well as a keen sense for opportunities.
Today, let's write about the story of Haze "Brother Chicken" and GMGN.
Brother Chicken himself is reluctant to share photos, so here’s a Twitter avatar (X: @haze0x)
No matter how vast the community, there’s still a “9 to 5”
Before starting GMGN, Brother Chicken lived a standard 9 to 5 life like most people. He said he had no grand ambitions at the time and wasn’t a technical genius; he just wanted to make money.
“Back then, I thought work was just about finishing tasks and getting paid, and that was life.”
Around the end of 2017, he stumbled upon a news report about Bitcoin. Although he didn’t understand its specific uses at the time, he instinctively felt it was an opportunity worth exploring.
In 2018, driven by interest, he joined a quantitative trading company focused on grid trading, beginning to systematically learn about blockchain and quantitative trading. This experience deepened his understanding of the blockchain industry and laid the foundation for his later entrepreneurial endeavors.
Fast forward to June 2023, when the Meme Coin market had not yet exploded, Brother Chicken observed the development trends of Meme Coins while trading on Ethereum.
Thus, GMGN.Ai was born, a platform focused on tracking and analyzing Meme tokens.
Brother Chicken explained that the name GMGN is derived from the abbreviation for "Good Morning, Good Night," symbolizing the team's desire to provide users with around-the-clock service.
The PvP culture created by Meme
At that time, Meme Coins had not yet become mainstream in this cycle, and many believed it was just a fleeting hype, but Brother Chicken had a completely different view.
In his opinion, Bitcoin was initially a peer-to-peer cash payment system, USDT became the mainstream tool for cross-border payments, and Ethereum opened a new era for asset issuance. Meme Coins can be seen as an upgrade in the efficiency of blockchain asset issuance.
“They are low-cost, high-efficiency, and can quickly issue assets by combining trends and emotions. This is not just a segment of blockchain; it is the ultimate embodiment of asset issuance methods.”
Brother Chicken noted that the previous cycle's hype around VC coins and application coins has been disproven by the market, and new investment thinking and user groups are emerging. Young users show little interest in the traditional "fundamental analysis" hype logic, instead focusing more on community resonance and entertainment value.
It is this entertainment value that has created the PvP culture of this cycle.
The "PvP culture in the crypto space" refers to a competitive and game-like phenomenon centered around "Player versus Player" (PvP) interactions. This culture is mainly reflected in the ways participants engage in trading, speculation, and project competition.
Because of this culture, terms like "P Little General" have emerged, widely used in the Chinese community, typically referring to small investors or high-frequency players who are active in on-chain trading (especially meme coins or low market cap tokens).
Brother Chicken believes that new trading tools might make the chip structure of Meme Coins more transparent and fair, enhancing the trading experience.
By analyzing market sentiment, infrastructure, and changes in user demographics, Brother Chicken had a premonition of a potential explosion in the Meme Coin market, leading to the birth of GMGN to address these pain points.
In 2024, as the Meme Coin market fully exploded, GMGN quickly gained widespread favor in the market due to its efficient, stable trading features and user-friendly design.
Many users successfully participated in early Meme Coin projects through GMGN and reaped substantial rewards, making GMGN a focal point in the industry.
Pretending to be an E-person, forced to engage in community building
Despite Brother Chicken's active presence on Twitter like an E-person, he considers himself a pure I-person. He jokingly says that since the team needs to operate and communicate, he must "pretend" to be very cool and "E to the max" to do marketing.
His MBTI is INTJ - A, rational, independent, with strong strategic thinking and execution, but the E-person element is also forced out of necessity.
Brother Chicken admits: “During team dinners, we basically don’t talk. Most of our company was technical before, and it was very quiet without drinking; talking felt awkward.”
Everyone knows that in the Meme Coin space, the atmosphere is extremely important, and Brother Chicken gradually found some methods that suited him.
In April and May, after GMGN launched, Brother Chicken said he promoted it on Twitter, and user feedback indicated that the dashboard feature was very practical. They could use this feature to delve into smart money addresses, analyze the operations of large holders, and conduct address assessments and data analysis.
During this phase, GMGN gradually accumulated a group of seed users. With these users, product updates and iterations became more aligned with actual needs.
Brother Chicken stated that what truly made GMGN widely recognized was the "mouse warehouse" feature. This feature was inspired by user feedback and direct observations.
“With on-chain asset data being so transparent, we believe we should better utilize this transparency.”
I read "The Art of War," while the product manager reads "Tao Te Ching"
Some believe GMGN should raise funds aggressively at its peak to grow stronger, but GMGN has clearly chosen the opposite path.
Brother Chicken candidly stated that the team's goal is not to quickly accumulate capital and cash out, but to improve the product around core users, controlling the scale of manpower and product boundaries. He emphasized that if the goal is merely to capitalize on trends for quick arbitrage, then indeed, one should raise valuations, fundraise, and issue platform tokens at high points.
“Our team’s core values are aligned; everyone believes that getting things done is more important than making money. We encourage team members to continuously learn and grow, for example, product managers read Laozi's "Tao Te Ching" and share insights in weekly meetings. We focus more on members' self-growth and cognitive iteration rather than short-term economic benefits.”
He himself is immersed in "The Art of War," pondering how to achieve victory through unconventional means. But he also humorously remarked on social media: “Our product manager often takes advantage of me! He loves reading ‘Laozi,’ while I read ‘Sunzi.’”
GMGN values community opinions and user questions and feedback.
“If a user misunderstands us and is nearby, I will fly over for a face-to-face conversation.”
He mentioned that recently, an overseas user raised questions about GMGN, and coincidentally, this user was in Hong Kong, so he immediately flew there and had an in-depth conversation for several hours. Such exchanges can be seen as a mutual effort, allowing users to better understand GMGN and ensuring that product evolution resonates with user needs.
“I think being deeply involved on the front lines is very important; user feedback not only enhances my understanding but also helps us improve the product.”
Brother Chicken admitted that they also pay attention to safety contingency plans. In his view, the blockchain industry changes too rapidly, with various attack methods emerging. Rather than hypothesizing about potential adversaries, it is better to maintain the ability to respond flexibly.
“We won’t spend too much energy hypothesizing who the opponent is; instead, we focus on how to respond quickly and solve problems.”
This "countering strategy" is reflected not only in security but also throughout GMGN's entire product development process.
He emphasized that the team's core goal is always to improve infrastructure and product functionality. Infrastructure needs to be more stable, smoother, and faster, while product features should continuously evolve based on user needs.
The work and life of P Little General entrepreneurs
As an entrepreneur, Brother Chicken said there are no clear boundaries between his work and life.
“Work and life gradually merge.” He said that although he tries to spend time with his children on weekends, he doesn’t believe work and life need to be completely separated.
He mentioned that in his twenties, his self-definition was still quite vague; he just wanted to excel at work, pursuing user operations and growth. His goal back then was simple—making money.
But now, the biggest change is that his self-definition has become clearer. He no longer focuses solely on money but values getting things done more. Rapid wealth and accomplishing tasks are hard to achieve simultaneously, and he prefers to choose the latter.
“I don’t have a knack for windfall; all my achievements come from gradual accumulation through hard work. So, I constantly redefine myself to confirm what I am actually doing.”
I jokingly asked him when he plans to retire, he mentioned that their product manager is even older than him, but it seems everyone is prepared to keep going.
“As long as there are ideas and passion, I will continue to work. Age is not a limitation; mindset and understanding are key.”
Although Brother Chicken is from the 1980s, he is also a rap enthusiast, listening to Eminem and Kendrick Lamar, from Trap to Memphis Rap. This shows why he can integrate into the younger P Little General circle, as he maintains a youthful mindset. His appreciation for diverse cultures subtly influences his understanding of products and innovation.
Regarding GMGN's future, his goal is very clear—continue to delve into on-chain trading and achieve excellence. He firmly believes that the team will not blindly expand its business but will focus on the areas they excel in, refining every detail to perfection.
He said: “Rap keeps me sharp, and working with the team, we also hope to maintain that sharpness.”
In music, he seeks to break boundaries and unleash passion; in GMGN's development, he demonstrates strong rationality and agility. This seemingly contradictory trait perfectly merges in him, creating an image that is both interesting and reliable.
# "From $0 to $10 Million Meme Operation Guide"
Previously, GMGN collaborated with several well-known KOLs, including @0xcryptowizard, @CryptoDevinL, @BTCdayu, @0xSunNFT, @hexiecs, @corleonefnf, @Unipioneer, and @yuyue_chris, to complete a guide titled "From $0 to $10 Million Meme Operation Guide."
This guide not only consolidates the professional experience of the GMGN team but also gathers practical insights from industry experts, making it an "encyclopedia" in the field of Meme Coins.
Download link: https://docs.gmgn.ai/cn/gmgn-meme-jiao-yi-zhi-nan
Now, GMGN is gradually emerging in the blockchain industry, and Brother Chicken has steadily grown from an ordinary entrepreneur to a highly regarded figure in the field. In his view, the world of blockchain is just beginning, and countless possibilities await exploration in the future.
For Haze, Brother Chicken, blockchain is not just a career but a belief. He believes that through technological advancement and the collective efforts of the community, blockchain will ultimately change the way the world operates.
He and GMGN are willing to play the role of long-term value creators in this transformation, rather than short-term speculators.
As he often says: “We are currently just riding the wave; we still need to be cautious and do things well.”
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