After the BERA airdrop, some people are still asking me why I received so many airdrops without participating in the testnet farming. Here is my answer: Yap-to-Earn.
I know this perspective may be controversial, but let's seriously discuss it.
Some people may be surprised that I received such a large amount of BERA without participating in testnet activities. In fact, this is an ICO, but it is generating huge attention and unlocking endless possibilities for projects and voters.
The combination of these factors creates the perfect Yapper.
Following their success is a wise move. Here are some of my favorite "chads."
▸ Final Thoughts:
Overall, since the term "Yaps" was coined, the metadata has changed significantly.
Yap-to-Earn is what we should be doing right now. It can bring:
- New connections
- Motivation for personal brand growth
- New trading opportunities
And more.
When I need to connect my X account, it can be determined that this comes from my social activities. And Berachain adopts the Yap-to-Earn model.
What is Yap-to-Earn?
Yap-to-Earn is an activity that spreads information for specific projects (usually on X) to receive token allocations (airdrops/incentive rewards/revenue sharing).
In fact, Yap-to-Earn is not a new concept; it just hasn't been widely adopted. The first project to consider yapping as an airdrop standard should be @sanctumso.
5% of CLOUD is allocated to:
- Real social contributions
- Quality content
- Educating others (rather than airdrop farming)
This is exactly what I have been doing.
Take @eigenlayer as a typical example.
When you see the amount of EIGEN airdrops I received, don't be jealous, because I put in a lot of effort (not knowing about this airdrop).
Why choose Yap-to-Earn?
Until recently, project teams began to realize that there are a large number of airdrop farmers, but they contribute almost nothing.
This is why Yap-to-Earn is an effective filtering method:
- Sybil attacks
- Real contributors
Other methods to detect Sybil:
- On-chain detection: complex and expensive
- Discord roles: effective but low engagement
- Real funds in games: fewer users
This is why Yap-to-Earn stands out as the preferred choice.
However, Yapping should not exist in isolation for the following reasons:
- Not everyone has the research skills needed to create educational content
- Yapping requires more effort for uncertain airdrops, which can waste time
- Quality content is still not enough
How to do Yap-to-Earn?
Let me share some tips:
- Scan Projects
Yapping randomly will not yield returns. I always choose top projects in each narrative to Yap, like Eigen in Restaking.
You can start by selecting some top L1 and L2 projects with a large user base.
- Start Yapping
As mentioned, the key point is not quantity, but quality.
A complete educational content should include:
- Definitions
- Situations
- Comparisons
- Real data
Do not copy and paste others' content. Create your own content.
- Stay Active
Single content will definitely not work. Keep updated on the projects you like and mention them in your list.
For example, I always mention Eigen whenever I write an article about Restaking. Being part of the team is the only way to monetize your efforts.
- Avoid Toxic Atmosphere
Of course, some people may laugh at this advice. Every project has its shortcomings, but spreading FUD rarely brings rewards—unless you are ZachXBT's brother.
Instead, maintain a positive attitude and provide constructive feedback. Do you want to be right, or do you want to make money?
Another tip: Since @_kaitoai introduced the Yapper leaderboard, it has become easier to track who is Yapping the most about a project. Climbing the leaderboard is also a useful way to enhance your Yap-to-Earn skills.
If you want to start Yapping, for example about @_kaitoai, visit the Kaito Yapper leaderboard to find out who is at the top. Click on their profiles and start analyzing their posts. List keywords, posting times, images, and even the commenters on their posts.
Are you ready to start your Yapper journey?
Your Yapping should meet the following points:
- Proof of work: quantity
- Proof of communication: real engagement (preferably from smart followers)
- Proof of insights
Read this article written by @thedefiedge.
When it comes to quantity, a typical person is @wals_eth. He posts cryptocurrency-related content every two hours.
Knowing what to share and when to share is key to success. He does it very well.
Does the number of followers matter? Not really. Meet @0xCheeezzyyyy—a truly emerging cryptocurrency enthusiast with only 1.8k followers. Learn from her journey from scratch.
Point out two things:
- Create smart cryptocurrency enthusiasts to interact with your content
- High-quality attention ratio
If you are not familiar, Kaito has a feature called "Kaito Connect," where Yappers can vote for the projects they like.
- Projects rely on Yappers' votes to thrive.
- If they win, they will have a Pre-TGE dashboard.
- Then people continue Yapping about them to earn more YAP.
So, you can sell your Yaps. The current exchange rate is about 1.5 - 2.
More opportunities have come to projects and voters.
For example: If you voted for MegaETH last week, you are very likely to receive a guaranteed whitelist for the "Ruffle" series NFT. NFT holders will have 5% of their governance total supply.
Conclusion:
The "Yap-to-Earn" model brings new innovations and opportunities to the cryptocurrency space. By spreading information and actively participating, contributors can not only earn substantial rewards but also build new connections and enhance their personal brand. Although this model has its limitations, the future is undoubtedly full of possibilities as more projects adopt Yap-to-Earn.
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