Source: Avail Enthusiast

The social network graph protocol Lens announced that it will utilize Avail DA to build a scalable and flexible decentralized social network. Lens stated, "Avail DA ensures the instant verifiability and accessibility of data, and through KZG commitment and data availability sampling (DAS), it can support the scalability of millions of users."

Lens is a user-centric social application protocol, similar to hey and orb. Lens aims to empower millions of users to enjoy an open and fair online social space. Its openness ensures that anyone can connect and participate at the protocol level, while fairness ensures that anyone can participate freely and have a more equitable opportunity to distribute tokens.

Lens chose Avail because of its powerful and future-oriented DA solution, which is optimized for the ZK technology stack. The shared vision of Lens and Avail is to provide users with a unified blockchain experience. With Avail's support, Lens is expected to unlock a new world where blockchain-based social applications can seamlessly interact with various blockchain services. Through integration, Lens and Avail are laying the foundation for a scalable, user-centric, and flexible future for open social networks.

Why is it so difficult to expand social networks on the blockchain?

Social networks generate a large amount of data, and activities such as posts, likes, comments, and connections are data-intensive. Today's social networks are built on centralized architectures, exchanging dynamic user experiences, and are controlled at almost every level of the stack. This has resulted in almost all of our online social interactions being controlled by a few companies.

Historically, on-chain networks have struggled to support the high transaction throughput required by mainstream consumer applications. By leveraging ZKsync's ZK stack, Lens is able to expand execution to support social applications and settle transactions on Ethereum. However, the remaining issue is how to handle all transaction data. Even with the implementation of EIP-4844, publishing transaction data to Ethereum is not a commercially viable option for social networks. This is where Avail DA comes into play.

Introducing Lens on Avail DA

By connecting Avail DA, ZKsync, and Ethereum, Lens can build a modular blockchain with significantly increased throughput at very low cost.

Lens can empower users and developers to create and enjoy their own, fair, and flexible online social networks. By opening social networks at the protocol level, users can utilize different social applications while retaining all their social contacts and capital. If Instagram stops showing your posts to your followers and requires you to pay to access them, you can quickly switch to an app that allows you to interact freely with your users, representing a significant paradigm shift from the current situation. This is also a more urgent demand for the millions of content creators who spend hours creating content on centralized social platforms, as they receive little in return.

Stani Kulechov, the founder of Lens, said, "Our goal at Lens is to create a fully flexible network on Ethereum, ensuring participation and transparency at every level, supporting ownership and control, and unlocking new and interesting use cases." "With a scalable and flexible foundation, the next-generation modular Lens leverages Avail DA to achieve the most advanced and future-oriented data availability solution."

Building a future-oriented blockchain network optimized for ZK technology

Lens believes that ZK technology is the best long-term solution for expanding blockchain applications. Its profound scalability advantages and rapid performance improvements far exceed any alternative. Based on this insight, the Lens team began planning and implementing the modular architecture of Lens.

The Lens team began integrating with ZKstack, integrating ZK rollup technology into its execution layer. Knowing that publishing all data to Ethereum is not feasible, the Lens team began looking for an optimized DA solution. This led them to Avail, the only on-chain neutral DA layer that combines KZG commitment and data availability sampling (DAS).

With Avail DA, the Lens architecture can utilize proof of effectiveness for execution and data availability. This enables Lens to achieve scalability and data compression, far beyond the possibilities of Optimistic solutions.

In addition to leveraging Avail's data availability layer, the ability to interoperate with a wide range of blockchain services through Avail Nexus also aligns with Lens's long-term goals. By choosing to integrate with Avail DA, Lens can provide a Web2-like user experience built on a unified Web3 foundation, optimizing interoperability. This is a game-changer for decentralized social technology.

Protecting open social data on Avail DA

Lens has officially launched, currently with approximately 500,000 users and over 40 million transactions. The next-generation Lens is set to be launched in the fourth quarter of 2024, marking a significant step forward for decentralized social networks.

Developers can utilize Avail's scalable technology to unlock mainstream use cases of blockchain technology and begin preparing to use Lens to build the next generation of flexible social networks.

Image source: https://dune.com/sixdegree/lens-protocol-ecosystem-analysis

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